What to do when you are:
1) Struggling to find the right places to advertise;
2) Not getting enough “butts in seats” from your advertising; or
3) Not effectively “marketing” your offer from the stage to get actual appointments.
Implement Direct-Response strategies that are designed to get your audience to take an immediate action with your practice (instead of hitting “delete” or throwing your marketing in the trash).
Empower your marketing coordinator (or future marketing coordinator) to bring in consistent and predictable results for the firm so that you can confidently remove most marketing functions from your plate.