NUMBERS DON'T LIE
How to Read Your Firm's Financials and Find the Money You're Missing

The numbers don't lie. Every story your practice has to tell shows up in your financials, including where your owner's compensation is really going.

If your firm feels busy but your take-home pay doesn't reflect it, this session will show you what to change.

Most attorneys were trained to practice law, not to read a P&L. That one gap quietly costs them more than any competitor ever will.

What You Will Discover

  • The one benchmark that reveals whether you're keeping enough of your own gross revenue, and where the rest is going if you're not
  • Why spending more on marketing often signals a problem, and the single number that tells you if yours is actually working
  • The subtle staffing math that shows what each person on your payroll is really worth
  • Why busy attorneys often earn less per attorney than they should, and the low-value work quietly capping their revenue
  • The $3,000 to $15,000 opportunity most attorneys miss with clients already sitting in their office
  • The seven red flags that stall a firm's growth, and how to spot them in your own numbers first

This session isn't about working harder or chasing more leads. It's about reading the numbers you already have, so your firm becomes more profitable and predictable.

Reserve your seat now and learn how to read your firm's financials and find the money you're missing.

© 2026 American Academy of Estate Planning Attorneys, Inc.