Move beyond the owner bottleneck
Create systems that free you to focus on what matters most.
Webinar for Estate Planning and Elder Law Attorneys
Built to Scale
The Strategic Planning System Behind Firms That Outgrow the Owner
Wednesday, October 21, 2026
1:00 PM Pacific | 4:00 PM Eastern
Presented by Jennifer Price, Chief Operating Officer
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Build your firm intentionally, not by accident.
Discover a practical approach to strategic planning for estate planning and elder law attorneys who want to build stronger teams, create greater capacity and position their firms for long-term growth, whether you’re building a practice of your own or helping take an established firm to its next stage.
What You’ll Learn
Align the team around clear priorities
Get everyone moving in the same direction.
Build accountability into the plan
Turn strategy into consistent execution.
Connect long-term goals to action
Make progress today toward the firm you want tomorrow.
Create a firm that can scale
Position your business for sustainable growth beyond you.
Is Your Firm Built to Scale?
If you’re unsure, this webinar will help you find clarity. Ask yourself:
Are you the primary driver of new business?
Can your firm maintain quality without your direct involvement?
Does your team have clear roles and responsibilities?
Is your business positioned to thrive in the next 3–5 years?
Do you have a documented plan for growth?
Meet Your Presenter
Jennifer Price, Chief Operating Officer, American Academy of Estate Planning Attorneys
Jennifer Price has been a dynamic presence within our organization since 1993. She was actually the second addition to the Academy’s staff, and as such, she is truly part of our foundation.
Over the years, Jennifer has been instrumental in the ongoing development of the Academy’s sales and marketing strategies. She has also played a key role in the creation of our Law Firm's web design and search engine optimization programs.
Our coaching methodologies, practice management systems, and firm marketing blueprints have all been developed with the benefit of Jennifer’s insight, experience, and expertise.
As Chief Operating Officer, Ms. Price is responsible for expanding the Academy’s presence while managing the overall daily operation of the company.
Jennifer is a hands-on individual, working closely with our department heads to keep our members abreast of all of the latest Academy innovations.
Build a Firm Designed to Grow Beyond Any One Person
Join us for a practical and engaging session on building a stronger, more scalable future for your firm.
Reserve My Spot